Promotion
2080 | Engaging at the Point of Sale
A promotion and merchandising program for 2080 toothpaste across 48 pharmacies in Tehran, designed to increase brand awareness and strengthen the brand’s presence at the point of sale. Delivered over 30 days by a team of 12 promoters, the program combined direct product presentation, shelf arrangement based on the brand’s planogram, and the presence of 2080 display stands.
Challenge
Building a Consistent Brand Presence Across Retail Locations
Coordinating an activation across 48 pharmacies required continuous team management and weekly location rotations. Beyond introducing the products to customers, the program needed to strengthen 2080’s visibility within each pharmacy and ensure that product displays followed the defined merchandising guidelines.
Concept
Connecting Brand Awareness with the In-Store Experience
The approach brought direct customer engagement together with structured product presentation. Promoters were responsible not only for introducing and presenting 2080 products, but also for adjusting shelf arrangements according to the brand’s planogram. Dedicated 2080 display stands added another visual touchpoint within the pharmacy environment.
Execution
Team Management & Location Coverage
A team of 12 promoters operated across 48 pharmacies in Tehran over a 30-day period. Team members rotated between locations on a weekly basis, maintaining the program’s presence across the selected pharmacies.
Promotion & Product Presentation
Promoters introduced and presented 2080 products directly to pharmacy visitors. These interactions were designed to increase brand awareness and build familiarity with the product range.
Merchandising & Shelf Arrangement
Product shelves were reorganized in line with the brand’s planogram. Alongside these adjustments, dedicated 2080 display stands were present in the pharmacies, providing additional visibility for the brand at the point of sale.
/ 04 Outcome
A More Structured Brand Presence at the Point of Sale By combining promotion, merchandising and dedicated display stands, the project brought customer engagement and in-store product presentation together in one coordinated program. Across 48 pharmacies in Tehran, the execution supported 2080’s brand awareness objectives while reinforcing the consistency of its presence within the retail environment.