Signage
Ghoncheh | 1,100 Touchpoints
A large-scale signage installation project for Yaran Daryan and Ghoncheh, covering 1,100 retail locations across Tehran, Mashhad and Alborz in 25 days, in collaboration with Oxe Agency. While Oxe Agency was responsible for signage production, BADBAN managed and carried out the on-site installation across all locations. Nine field teams operated simultaneously to meet the project's demanding schedule.
Challenge
Speed, Consistency & Coordination at Scale
Executing 1,100 installations within just 25 days required careful planning and continuous coordination between field teams and retail locations.
Key challenges included:
• Limited access to suitable cable-routing paths in some stores
• Coordinating with individual branches and negotiating access with store owners
• Heavy Tehran traffic during the busy weeks leading up to Nowruz
• Ensuring proper electrical wiring and level installation
• Maintaining consistent installation quality across all teams
• Providing photographic reports and obtaining store-stamped and signed delivery receipts
A considerable portion of the available time was spent traveling between stores and coordinating with store owners. Managing these operational factors was essential to keeping the project on schedule.
Concept
Distributing Execution Capacity Across Multiple Teams
To meet the tight deadline, the project was structured around simultaneous operations across all three regions.
BADBAN deployed seven teams in Tehran and two additional teams across Mashhad and Alborz. This distributed structure allowed multiple locations to be handled in parallel, supporting faster coverage while maintaining consistent execution standards.
Execution
Field Team Management & Coordination
Nine teams worked across the three regions. Coordinating daily activities and managing routes between stores were central to covering the required number of locations within the available timeframe.
Technical Installation at the Point of Sale
BADBAN handled the on-site installation of signage produced by Oxe Agency. This included proper electrical wiring, identifying suitable cable routes and ensuring that each sign was installed level and correctly positioned.
Retail Location Coordination
Each installation depended on coordinating with the individual branch and securing the store owner's cooperation. This became particularly important during the busy pre-Nowruz period, when traffic and travel time added further pressure to the schedule.
Reporting & Delivery Documentation
Photographic documentation was prepared for each store. Delivery receipts were also collected, stamped and signed by the respective stores, creating a documented record of completed installations for the final handover to Oxe Agency.
/ 04 Outcome
Documented Delivery Within the Agreed Timeline The project was completed within the agreed 25-day period, covering 1,100 retail locations across three regions. Final delivery included comprehensive photographic reports and store-stamped, signed receipts. The project demonstrated BADBAN's ability to coordinate large-scale, multi-location field execution while managing speed, installation quality, retail coordination and delivery documentation simultaneously.